Saturn Edge is your dedicated digital team — designers, developers, and marketers working for your business every single day.
Saturn Edge is your dedicated digital team — designers, developers, and marketers working for your business every single day.
How we redesigned a UK e-commerce brand's entire shopping experience — and built a custom CRM that automated abandoned cart recovery.
Pikkii is a UK-based lifestyle and gifts brand known for fun, vibrant products. With a growing customer base and good organic traffic to their Shopify store, they had the fundamentals in place — but the shopping experience wasn't converting the way it should.
High traffic. Low conversions. And no system to understand why.
Pikkii was seeing significant cart abandonment — customers adding products but not completing purchases. The team had no unified system to manage products, SKUs, and customer data.
Customers added products but didn't complete purchase on desktop and mobile.
Product discovery and mobile experience created friction in the buying journey.
Product, SKU, and customer data lived across multiple disconnected tools.
No automated follow-up for customers who abandoned their carts.
Full UX audit, then redesigned product pages, simplified navigation, streamlined 3-step checkout, and rebuilt mobile experience for thumb-friendly interaction.
Built an internal dashboard for product/SKU management, customer purchase history, order tracking, offer generation, and sales reporting.
Automated 3-email recovery sequence over 48 hours with cart reminders, social proof, and time-sensitive offers — all tracked in the CRM.
We finally have a system that works. The cart automation alone has made a huge difference in our monthly revenue — and the new UX just feels like a premium brand should.